Certified Products
Naturland´s members and partners can choose between either:
- Fair trade certfification of a product and, for the first time ever, also
- Fair trade certification of their whole enterprise
The specific differences are described below:
Naturland Fair trade product certification
Processors may have individual products certifi ed to Naturland fair trade standards. At least 50% of the raw ingredients must be derived from fair trade partnerships. These raw goods are clearly designated in the list of ingredients. Only those products certifi ed to Naturland fair trade standards may bear the “Naturland Fair” logo.
Naturland Fair trade corporate certification
Individual producers, growers‘ co-operatives and processors may all become Naturland fair partners. At least 70% of the products must be produced, processed or traded to Naturland fair trade standards. Certifi ed partners may use the “Naturland Fair” logo and call themselves “Naturland Fair Partners”.
Products of the following Naturland partners were already certified at the time of the BioFach 2010
Milchwerke Berchtesgadener Land
A tradition of fair partnerships
In 1973, Milchwerke Berchtesgadener Land was the fi rst Bavarian dairy company to start production to organic standards. Dairy farms strung along the foothills of the Alps between the rivers Isar and Salzach are not just members of this co-operative but are also its owners. Of the 425 organic farmers which supply the milk, over 300 of them today farm to Naturland standards, each of them contributing about 140,000 kg milk per year to the company’s ever growing organic range. And they make a good living from the earnings from the milk they supply. The “Naturland Fair” logo is confirmation of the fair partnerships between Milchwerke and its members, the farmers of this dairy co-operative, who on average over the past five years have received from their dairy company the highest prices available for their milk anywhere in Germany. All the Naturland dairy specialities are produced in just one place, in Piding in Berchtesgadener Land, and all the raw goods, Naturland milk, come from the surrounding farmlands. At the same time, the dairy company is setting an excellent example with its trading relationships, which are designed for sustainability, and with its extensive involvement in social projects and in investments in its members. By 2006 Milchwerke had already fulfilled Naturland “Criteria on Fair Partnerships”, for which it received a special award.
By the start of the BioFach 2010, its first products certified to Naturland new fair trade standards will be on display.
dwp - certification of smallholders
The fair trade co-operative dwp sells coffee, tea, spices and pineapple under the Naturland logo. dwp, a well-known fair trade organisation, was involved in the development of Naturland fair trade standards and has already had one of its products certifi ed:
its rooibos tea from the South African Heiveld co-operative now bears the “Naturland Fair” logo.
Rooibostee von der südafrikanischen Kooperative Heiveldt trägt ab sofort das neue Naturland Fair Zeichen.
“It is our commitment to smallholders which has been the binding factor between us and Naturland for year now. Together we have now drawn up check lists for fair trade certifi cation. This new certifi cation means that our project to have one-stop certifi cation to both organic standards and to those governing fair partnerships can now be put into practice.“
Thomas Hoyer, board member of Fairhandelsgenossenschaft dwp eG
Further information about dwp
BanaFair - cooperation with Urocal, a farmer´s cooperative
Auch BanaFair ist langjähriger Partner des Öko-Verbandes und setzt sich für eine Verbesserung der sozialen und ökologischen Bedingungen in der Bananenwirtschaft ein:
The fair trade organization BanaFair campaigns for an improvement in the social and ecological conditions prevailing in the banana business. At the same time it backs the work done by trade unions on the plantations and puts fair traded organic bananas grown by smallholder’s cooperatives on the market. For over ten years now, Urocal, a farmer’s association in Ecuador, has been BanaFair’s main trading partner. Its bananas grow in traditional mixed cultivation plantations in agroforestry systems. The fair trade conditions negotiated between Urocal and BanaFair guarantee the growers and their families a stable income, food security and improvements in their social environment. Now BanaFair‘s commitment has born fruit: to date about 100 smallholders are certifi ed to Naturland fair trade standards and the fi rst BanaFair bananas with the “Naturland Fair” logo will shortly be available in the shops.
Further information about BanaFair
