Naturland "Wildfish"
Naturland wildfish: Delicious produce from sustainable fishery

Naturland wildfish: Delicious produce from sustainable fishery
The new wildfish flyer of Naturland informs about the problems of fisheries and shows on the pilot project "Victoria perch”, the meaning of sustainable fisheries in the positive sense of value for human and natural means.
2007, Naturland decided on the first Standards for Sustainable Capture Fishery. These are not only addressing fishery practice as such, but also livelihood of fishermen and their families, being an important aspect particularly in Southern countries. The Naturland certification is explicitly aligned with the three dimensions of sustainability (social, ecological, and economical).
The Pilot project in Bukoba (Tanzania) at lake Victoria involves more than 1,000 fishermen, achieving a responsible management of Nile perch stocks by strict adherence to the standards. Moreover, through the high level of Naturland Social Criteria, the bases of fishermen’s life and work are safeguarded.
November 2006, the Naturland Assembly of Delegates adopted the first Standards for Sustainable Capture Fishery.
The standards are not only addressing the responsible management of natural resources and the protection of the entire aquatic ecosystem, but also the social aspects of fishery, e.g. in developing countries.
At moment, a number of pilot projects are under preparation.

What is our understanding of "Sustainable Fishery" ?
Sustainability in the sense of Naturland standards is a holistic concept, therefore including the ecological, social, and economical dimension of fisheries.
Ecological sustainability requires that not only the stock of target species, but also the other components of the ecosystem are maintained in their integrity. An additional aspect is safeguarding fish as a high-value food item, not empaired by environmental toxins or critical processing methods, additives etc..
Social sustainability of a fishery means that the persons involved encounter fair working conditions, and that livelihood of the wider society is not negatively impacted.
Economical sustainability demands that the marketing of fishery products facilitates stable links between the members of the value chain, characterized by mutual responsibility and commitment.
