Naturland "Wildfish"
Naturland wildfish: Delicious produce from sustainable fishery

November 2006, the Naturland Assembly of Delegates adopted the first Standards for Sustainable Capture Fishery.
The standards are not only addressing the responsible management of natural resources and the protection of the entire aquatic ecosystem, but also the social aspects of fishery, e.g. in developing countries.
At moment, a number of pilot projects are under preparation.

What is our understanding of "Sustainable Fishery" ?
Sustainability in the sense of Naturland standards is a holistic concept, therefore including the ecological, social, and economical dimension of fisheries.
Ecological sustainability requires that not only the stock of target species, but also the other components of the ecosystem are maintained in their integrity. An additional aspect is safeguarding fish as a high-value food item, not empaired by environmental toxins or critical processing methods, additives etc..
Social sustainability of a fishery means that the persons involved encounter fair working conditions, and that livelihood of the wider society is not negatively impacted.
Economical sustainability demands that the marketing of fishery products facilitates stable links between the members of the value chain, characterized by mutual responsibility and commitment.
