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Naturland

Welcome to Naturland

Naturland farmers and processors have been ground-breaking global pioneers for over 30 years. The world’s first ever conversion to organic agriculture of tea gardens in Sri Lanka and India in the 1980s was the prelude to our successful work on an international scale. Currently 43,000 farmers in 46 countries manage an area of some 330,000 hectares according to the Naturland standards. To Naturland, organic agriculture means combining tradition with modern practices and experience with the courage to adopt new approaches.
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broschuere qualitaet Bild1Naturland is growing, in Germany and abroad. Currently worldwide some 320,000 hectares are managed according to Naturland standards. That is 6.7 percent more than a year earlier. Thus Naturland could extend its lead as one of the most important organic associations worldwide. The greatest strides in this positive development in 2015 were made in Europe. There are already indications of even more significant growth in 2016 in South America and Asia too, in the number of farms and in the area cultivated.

"The fact that over 3,000 farms in Germany see their future in the Naturland community is a powerful and important signal at the close of the BIOFACH”, said Steffen Reese, the general manager of Naturland, on Saturday at the trade fair in Nuremberg.

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Just in time for this year’s BIOFACH, a new image brochure, Naturland International, came hot off the press for the first time. This 32-page booklet provides an overview of all that Naturland has to offer: from wild coffee from Ethiopia to bananas from Ecuador or shrimps from Bangladesh to olives and feta cheese from Greece.

The high-end image brochure is intended to illustrate to processors and the trade the value added by Naturland and the efficiency of the association as a certifying body, in its quality assurance system and the acquisition of raw goods.

Naturland and its partners at the BIOFACH 2016

biofach2015 250px“Naturland quality. At home and abroad“: this is the slogan under which Naturland is again presenting the unique diversity of products in organic and fair trade quality at the joint Naturland booth in pavilion 6. 

The rich diversity of organic fair trade produce from the global north and south is being shown at the forum “Naturland Fair”. A new forum is “Naturland in Greece“, a showcase for the produce of our Greek Naturland partners. The forum “Naturland Fish and Seafood” is centred round the diversity to be found in the strictly organic produce of the Naturland aquaculture and sustainable fishery.

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Every day, the doors on our advent calendars reveal a tasty chocolate treat. In the run-up to Christmas, there is a boom in the chocolate business. But of course it is also extremely popular at any other time of year. Whilst for us it is merely a sweet luxury, for many smallholders it constitutes their livelihood. Most cocoa farmers, however, live in dire poverty.

Fair trade offers a good alternative. The combination of organic cultivation and fair trade and the technical support of individual farmers allow many of the growers to improve their situation. Diverse Naturland smallholder co-operatives are working with fair trade companies.