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Welcome to Naturland

Naturland farmers and processors have been ground-breaking global pioneers for over 30 years. The world’s first ever conversion to organic agriculture of tea gardens in Sri Lanka and India in the 1980s was the prelude to our successful work on an international scale. Currently 65,000 farmers in 58 countries manage an area of some 440,000 hectares according to the Naturland standards. To Naturland, organic agriculture means combining tradition with modern practices and experience with the courage to adopt new approaches.
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Bringing environmental and social reform to the Indian tea industry

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Tea Promoters India (TPI), is a Darjeeling-based family tea operation run by the Mohan family and has been an important pioneer in bringing environmental and social reform to the Indian tea industry. In 1988 Binod Mohan travelled to Europe to find out more about how to get organic and the market opportunities for organic tea. His search took him to Naturland and that marked the beginning of a successful cooperation.

At Biofach 2020 Naturland honoured Tea Promoters India for 30 years partnership with Naturland, its pioneering spirit und dedication to organic agriculture

Practical support to smallholder organisations

ICS Handbook 250

Naturland has completely revised the Manual for Quality Assurance, taking into account new government regulations and international standards. The Manual now includes all provisions of the current EU Eco Regulation EC No 834/2007 and was re-structured, simplified and newly illustrated. Moreover, the Naturland Social Standards (not mentioned in the manual before) were included. Further revisions regarding new provisions of the forthcoming EU Eco Regulation 2018/848 will be published as soon as they are finalized by the EU.

International Guide to Fair Trade Labels 

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The fifth edition of the “International Guide to Fair Trade Labels” was published in December, 2019. This guide is the only publication which performs global scrutiny of the standards and verification systems implemented by the major labels operating in the field of fair trade.

And the outcome is quite impressive. In each of the four categories (ecological, social, economic, and structural criteria) the guide confirmed that the Naturland Fair label complies either 100% or, in other respects, by and large with the principles of fair trade.

Naturland hosts sixth strategic meeting

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Currently (17th – 21th February) the 6th strategy workshop of INOFO (Intercontinental Network of Organic Farmers Organisation) is taking place at Naturland in Gräfelfing, Germany. 

INOFO is aiming to form a global political platform for organic farmers to represent the interests of organic farmers within the international community. This institutional development work is financed by the German Federal Ministry for Cooperation and Development (BMZ) and carried out by the Andreas Hermes Academy.