Header hand im weizen

Naturland Fair


Kriterien und Richtlinien 350

On the strength of its international involvement and its close cooperation with fair trade organisations, Naturland has developed ›fair trade standards which are applicable throughout the world. They are the logical consequence of the “Naturland Criteria for Fair Trade Partnerships” which were evolved in 2006.

Existing standards, such as the "Charter of Fair Trade Principles" and the principles of FINE, the international umbrella organisation of fair trade, were taken as the minimum requirements for the development of the Naturland fair standards.

The certification to Naturland fair standards is a voluntary supplementary certification procedure and examination can be done simultaneously with the annual inspection to corroborate conformity with organic standards.

Naturland members and partners who wish to be certified for compliance with its fair trade standards must meet the following seven requirements laid down in the standards:

  • social responsibility
    such as fair wages, freedom of association, human rights and no child labour
  • reliable trade relationships
    long-term, respectful co-operation with all trading partners
  • fair producer prices
    co-operative pricing to cover the cost of production and earn an appropriate profit
  • acquisition of raw materials from local sources
    priority given to means of production and raw goods from local sources
  • joint quality assurance
    mutual trust and co-operation between trading partners, even when problems occur
  • social involvement
    investment in jobs and in environmental, social, welfare, cultural and educational projects
  • corporate strategy and transparency
    fair partnership idea as mission statement and written records of implementation