More awareness of the benefits of organic farming, more trust in organic food: Within the framework of the EU project "BEING ORGANIC in EU", Naturland is committed to these goals together with FederBio, the organic umbrella association in Italy.
For this purpose, various online and offline measures will be designed and implemented over a period of three years. These include trade fair appearances at Biofach in Nuremberg or SANA in Bologna, social media and press activities as well as food trucks, gastro events and workshops.
The following topics are primarily used to raise awareness among consumers, but also among trade partners in Germany and Italy:
- Significance of the EU organic label ("Follow the Leaf")
- Organic farming and natural food production
- Sustainability - why organic helps future-proof our diet ("Thinking of future generations")
- Eat more organic
It is true that the Naturland seal is awarded according to much stricter standards than the EU organic seal! But it is also a fact that the organic seal and its criteria are the basis of all organic management in the EU food sector. Naturland certified products must always bear the EU organic logo.
Duration: 2022-2024 (3 years)
