Fifteen years ago, only organic stood for sustainable food production in the food retail sector. Now there is competition here too, from carbon farming and the promise of climate neutrality to nature conservation projects. What strategic role does organic play here for REWE?
Matthias Sinn: The expansion of the organic range has been an important pillar of REWE Group's sustainability and product range strategy for over 30 years. The partnership we entered into with Naturland 15 years ago was a milestone in this respect. Together, we will continue to work on increasing diversity in the organic product range. Organic farming plays a fundamental role in the transition to sustainable and climate-friendly food production. However, carbon farming or special projects in cooperation with nature conservation organizations are a useful addition. REWE is also involved here, but the focus remains on organic farming. However, there is still a lack of momentum and political will for more organic farming overall in order to achieve the German government's welcome but ambitious 30% organic area target by 2030.