USA: Real Organic Project and Naturland form joint venture
Ariel Pressman, Real Organic Project (ROP)
“With Real Organic Project we have found a partner in the U.S. who shares the same values and vision to create greater impact for eaters and farmers. Together we can make a difference for organic smallholders around the world,” says Steffen Reese, CEO at Naturland.
“We were inspired by Naturland’s longevity and transparency. Our organizations both operate on a synergistic level when it comes to certification and foundational organic principles. We believe Naturland’s expertise will provide important guidance that will help shape our growth into the future,” says Dave Chapman, Co-director at Real Organic Project.
After several years of meetings, planning and partnership development Naturland and Real Organic Project (ROP) announced the formation of a collaborative joint venture on Feb 13th, 2023. The project will certify organic processors in North America who are sourcing from ROP certified farms, while also facilitating the import of Naturland certified products, both raw and processed, into the U.S. under a joint ROP seal. Broadly, the project will work to increase the US marketspace for certified organic growers and processors who meet the highest integrity and sustainability criteria.
The joint venture between Naturland and Real Organic Project will create an opportunity for Naturland members to access the US market. In turn, this will give US consumers the opportunity to purchase globally sourced organic products with confidence in their integrity. Real Organic Project farmers will gain additional opportunities to work with processors and will also benefit from increased consumer recognition of the label as more products enter US stores that are certified by the joint venture.
The joint venture is in the process of hiring a managing director and will soon begin operations in the US - we look forward to seeing the enormous growth and impact Naturland and Real Organic Project will have collaborating in the US market.