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Naturland

Welcome to Naturland

Naturland farmers and processors have been ground-breaking global pioneers for over 30 years. The world’s first ever conversion to organic agriculture of tea gardens in Sri Lanka and India in the 1980s was the prelude to our successful work on an international scale. Currently 38,000 farmers in 44 countries manage an area of some 320,000 hectares according to the Naturland standards. To Naturland, organic agriculture means combining tradition with modern practices and experience with the courage to adopt new approaches.
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Managers and partners involved in a project entitled “Green Innovation Centres for the Agricultural and Food Sectors” from various African countries and from India paid a visit to Naturland on 12th May. This visit was part of a conference on organic agriculture organised by the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH) which provides services worldwide in the field of international cooperation for sustainable development.

The objective of the tour was to inform market players, representatives of the organic industry and researchers in Germany, among others, about the Green Innovation Centres project, and to help them to network. Naturland was a guest at the conference and arranged for the participants to pay a visit to its head offices.

On May the 10th, a Tunisian delegation made up of directors and staff members of its Ministry of Agriculture and associated authorities visited Naturland. The visit was part of an official tour of bodies involved in sustainable agriculture and was organised by the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, a company specialising in international development).

The GIZ and the Tunisian Ministry of Agriculture bear joint responsibility for the implementation of a programme designed to promote economically efficient and ecologically sustainable agriculture in the regions of Centre Ouest and Nord Ouest in Tunisia. The programme is financed by the German Federal Ministry for Economic Co-operation and Development.

Naturland Fair is the winner in Stiftung Warentests audit

StiWa Naturland Fair 250

Does purchasing products with a fair trade certification help to improve the situation for farmers? The German test magazine “Stiftung Warentest” is investigating this question in their current issue where they looked into six labels in detail. The answer of the auditors: “Yes, and most of all with Naturland Fair.”

The investigators where especially convinced by the “strong ecological and very strong social focus” of Naturland Fair as well as the consistant traceability of their certified products. Other tested certifications where Fairtrade, Hand in Hand (Rapunzel), Utz Certified, Rainforest Alliance Certified and GEPA fair+. “The highest standard is set by the Naturland Fair label” was the examiners conclusion.

In April a network of various European organic associations, inspection bodies and certifiers (Leading Organic Alliance, working group on social accountability) met in Sant’Onofrio, Calabria, to work jointly on the topic of social standards and social audits.

The meeting was part of what has become a two-year long working process on this subject. Naturland is contributing with now over ten years of experience in checking for conformity to social criteria.