Project
BEATLES

The EU project BEATLES aims at systemic and systematic behavioural changes towards climate-compatible agriculture and smart agricultural technologies that are in line with the ambitions of the Farm to Fork and Biodiversity Strategies as well as the new CAP at regional and EU level.

Agri-food value chains are viewed as a system of interconnected components whose interactions lead to systemic innovations. By targeting value chains across the EU and engaging multiple stakeholders in appropriate behavioural and experimental settings, the project will gain insights into the full range of 'lock-ins' and levers that hinder or trigger behavioural change, including individual, systemic and policy factors.

Five different food systems representing the main products in Europe (cereals, dairy, stone fruit, livestock, vegetables) in different EU regions (Western, Eastern, Southern and Northern Europe) will be studied.

Behavioural insights will be used to promote transformative pathways towards fair, healthy and environmentally friendly food systems. BEATLES will provide a set of strategies that provide a roadmap for a fair transition towards climate-smart agriculture based on assessments of environmental, social and economic sustainability. In addition, a set of policy recommendations and tools will be developed to promote behaviour-based policy design and implementation.

Naturland is particularly involved in the project together with the Berchtesgadener Land dairy and Naturland's expert advisory service on milk production in Germany.

Duration: 2022-2026 (4 years)