The Naturland Fair standards, which are based on the International Fair Trade Charter, were created in 2010 in collaboration with fair trade organisations and committed companies.
The Naturland Fair Standards, which are based on the International Fair Trade Charter, were created in 2010 in collaboration with fair trade organisations and committed companies.
At its core, Naturland Fair is based on the Naturland organic certification, which specifies requirements for organic farming and social aspects such as fair working conditions in line with local legislation, zero child labour and a respect for human rights. Naturland Fair is a supplementary certification for Naturland partners and members who also incorporate the principles of fair trade.
Since 2010, Naturland producers and processors have had the option of becoming certified as both organic and fair trade by the same organisation. Certified Naturland Fair members and partners must meet the following requirements:
Long-term, respectful collaborations with all trade partners; pre-financing
Collaborative pricing to cover production costs and ensure adequate profits; fair premiums
Prioritisation of supplies and raw materials from the local area
Trustworthy collaboration between trading partners, even when problems arise
Investments in jobs and in environmental, social, health, cultural and education projects; priority for smallholders; support for producer organisations
Fair mentality reflected in mission statement and the written record of implementation