There was already a lot of press coverage in Germany in the run-up to the event, and now it is really getting underway. When this interview appears, the first Naturland certified products – including curry ketchup, lemons and basmati rice - will be on the shelves at ALDI.
We spoke to Dr. Julia Adou (ALDI SÜD) and Katrin Beyer (ALDI NORD) about the discounter's organic strategy and the plans for the development of a Naturland range.