Social responsibility is a top priority for us. In 2005, Naturland was the first organic association to introduce social standards and we have been verifying compliance with these standards on an annual basis since 2016. In essence, our social standards are based on the UN Universal Declaration of Human Rights, the UN Convention on the Rights of the Child and the ILO (International Labour Organization) core standards.
The Naturland approach to Social Responsibility is explained briefly and clearly in the following video.
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Video below in German language and with English subtitles.
Naturland sets different priorities for each region. Real-life examples of these include ensuring freedom of assembly and access to trade unions and banning exploitative child labour and forced labour in high-risk countries. Child labour is a reality for millions of children. Naturland does not have the power to eradicate it, but it can provide the framework needed to eliminate exploitative forms of child labour, guarantee children an education and ensure that their work does not compromise their physical and mental development.
In countries with no risk of the above, topics such as health and safety are given a greater priority. These aspects are often overlooked in family and small businesses due to the heavy workload. Naturland chooses to focus on such issues in order to reduce the risk of accidents on farms and to equip employers with the tools and information they need to deal with emergencies. In addition to practical instructions and appropriate working materials, this includes ensuring they have enough trained first aiders on site.
Across all regions, Naturland verifies that employers adhere to minimum wage regulations and pay pension and national insurance contributions.
In summary, the Naturland social standards predominantly include stipulations on working conditions and social benefits for employees, as well as stipulations regarding upholding human rights.
These standards apply to all Naturland-certified producers. This not only includes farmers, but also other producers, such as beekeepers, fishermen and insect breeders. Our processors and retailers also have to stick to our social standards.
Naturland pursues various approaches to ensure that its standards are properly implemented:
The social standards are part of Naturland's general standards. The standards include the following points:
The concept of social farming refers to farms that integrate, employ or take care of people with particular needs on their farm. These people may have disabilities or addictions, or they may be in long-term unemployment or young offenders. Find out more about how Naturland promotes social farming.