The first step for both parties – fisheries and processors who express an interest in becoming certified and Naturland – is to have a conversation and exchange information. Naturland provides detailed information on its joint initiatives as well as the technical and formal aspects of certification. Naturland collects the relevant farm data via an initial data entry form and checks the suitability for conversion.
If the farm meets all the requirements on paper, a Naturland employee will visit the farm to get an idea of the aquaculture and processing operations. At the same time, a conversion plan is drawn up together in order to prepare for the desired certification.
Once the enterprise and Naturland have agreed on future cooperation, Naturland issues an inspection order to an independent inspection body. Before the inspection date, however, the operator must have concluded a contract with this inspection body. The inspection covers all operational processes: hatchery, rearing and slaughter as well as management, incoming goods, documentation, processing and outgoing goods. Depending on the size of the enterprise, the inspection may take several days.
On the basis of the inspection report, Naturland decides whether the enterprise is to be certified. The inspection takes place every year. Accordingly, certification is renewed annually.
The costs incurred by the enterprise result from the following items:
the expenses and travel costs of the initial visit, the annual Naturland membership fee, the inspection costs, which may vary depending on the inspection body, and the licence fee for the use of the trademark. The basis is a sub-licence agreement which the enterprise concludes directly with Naturland Zeichen GmbH.